Direct Marketing Landing Page

A landing page is a standalone web page that a person lands on after clicking through from an email ad or other digital location.

Direct marketing landing page. How to create landing pages that integrate with campaign monitor. But if you have a specific short term goal a landing page is a valuable marketing channel that can help you reach that goal. What is a landing page. Lester wunderman the founder of wunderman ricotta kline coined the phrase direct marketing in 1958.

Driving a direct mail audience to the right online portion of the campaign where the message is controlled and consistent is critical. For campaign monitor users it s easy to combine the power of email marketing and landing pages. My conversion rate is 3 with a 5 payout. In digital marketing a landing page is a standalone web page created specifically for a marketing or advertising campaign.

To help we searched the web for the best landing page examples. Direct marketing is a form of communicating an offer where organizations communicate directly to a pre selected customer and supply a method for a direct response. Made up statistics to prove a point. With unbounce you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.

You can design a landing page to showcase products or promote a special offer then drive traffic to the page with social ads that target existing customers or new people. It s where a visitor lands after they click on a link in an email or ads from google bing youtube facebook instagram twitter or similar places on the web. A well designed landing page can greatly increase conversions for your ppc or email marketing campaigns. As the offline and online marketing worlds merge direct mail landing pages are becoming an increasingly important part of the design of good multi channel marketing campaigns.

I send 100 worth of clicks at a 20 cost per click direct linking that s 500 clicks. Businesses interested in using landing pages should focus on well placed text clean design and strong calls to action ctas to ensure high conversions. A website s homepage usually provides a general overview of a business. Among practitioners it is also known as direct response marketing by contrast advertising is of a mass message nature.

While websites are great for information and exploration they re duds at turning traffic into revenue. Campaign monitor has integrations with several top notch landing page tools including unbounce instapage and wishpond. I direct link to eharmony. Rather than directing visitors from those sources to your general website where they may have a hard time finding what they re looking for you can direct them to a specially designed landing page that steers them in exactly the direction you want them to take.